Joint NeuroDesign Seminar with Stanford University

Date: Wednesday, July 21, 2021, 9:00 a.m. – 10:00 a.m. (Japan time)

Language: English (no simultaneous interpretation)

Location: Zoom


Atsushi Maki

Main career

Mr. Maki joined the Central Research Laboratory, Hitachi, Ltd. in 1990, and has been involved in research and development of the initial concepts of currently used technologies, such as optical brain function measurement technology (optical topography) and vein authentication, based on research on biometric measurement using light. He has conducted brain function measurements in France and Italy to clarify language acquisition in newborns, and discovered that brain activity in response to the first language (native language) is observed within a few days of birth, using optical topography. In 2010, he started social implementation of intellectual training and education based on the characteristics of brain development and cognitive functions at the New Business Development Division of the same company. He devised and built a business model to increase mental value, and actually industrialized it.

Main research achievements (as of 2021)

Scientific papers: 7000 citations, h-Index 40, i10-index 90

Awards R&D100, Nakayama Award, Okochi Memorial Award (Grand Prize), National Commendation for Invention, 21st Century Frontier Award, Commendation from the Minister of Education, Culture, Sports, Science and Technology, Good Design Award, Frontier Design Award, Teiichi Yamazaki Award (Measurement Division), etc.

Lecture Contents

Topics related to his book “Design that Impresses the Heart

How to design “play,” “learning,” and “society” from the perspective of neuroscience

Organized by NeuroDesign Research Lab, Stanford University

Co-organized by Innovation design Platform (IdP),